How do you turn a 60% YES vote into a 80% NO vote?
Before
During our first poll we saw that without a "NO" campaign, Initiative 300 would have passed with 60% support. Much of this was due to the misleading language of the initiative. We knew we had a serious job ahead, educating voters about the negative effects 300 would have on the City of Denver.
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After
When all of the votes were tallied, NO on 300 had won more than 81% of the vote -- extraordinary. Almost 146,000 Denverites voted NO on the initiative, stating that allowing people to camp in public spaces is not safe or humane for people experiencing homelessness or the surrounding community.
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This victory was a total team effort, from outstanding campaign management to an aggressive field strategy. Our work on digital was a key component of the execution of such a successful campaign.
Quality and Quantity
3,055,399
Impressions
3,444
8%
76,832
people who engaged with our content
page likes
engagement rate (47 times better than the industry average)
6
touches per voter
139,000
Website Visits
329,000
3,588
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clicks to the site
email subscribers through the site
3,204
Yard Signs Distributed Through Our Online Portal
$239,146
Raised through online donations
in six months
28.7 Million
Impressions on Google and YouTube
$0.21
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Cost per click (three times better than industry average)
