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Where democracy meets digital.

 
 

Social Media for Social Impact

 
 

We believe in using the power of the web to galvanize people around causes and candidates. We know that messaging and reputation-building are critical. We organize the tools that inspire voters to take action in support of your mission. 

 

Services

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Strategy

- Messaging

- Platform Selection

- Audience Insights

- Branding

 
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execution

- Profile Creation and Optimization

- Content Creation, Curation and Calendaring

- Social Media Management

- Paid Media

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Design

- Video and Photography

- Website Development

- Consulting

- Customer Engagement Automation

 
 

Case Study: Jennifer Bacon and the Power of Nuance

 
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When Jennifer Bacon announced her campaign for Denver Public Schools Board of Education, she faced immense challenges. School closures in her district, a well-financed incumbent and a young press-garnering third opponent.

But, Ms. Bacon had deep experience and conviction. We worked with Ms. Bacon and her campaign to show voters her her experience as a teacher, administrator, education policy analyst and lawyer. Our sophisticated content calendar, also spotlighted her former pupils and colleagues' support through #TestimonialTuesday.

Early social media development, allowed Ms. Bacon to pick up critical endorsements and financial support from groups like the Denver Classroom Teachers Association.

Her strong content, including a 70,000 view "About Jen" video led to key endorsements from Mayor Michael Hancock, Senator Angela Williams, and Councilman Albus Brooks. In the final week of the campaign Effct handled the majority of the large paid social media campaign. We A/B tested new videos, and reallocated resources based on the better performer. In total, the whole campaign reached 100,000 people, raking up over 400,000 impressions. All of these individuals were highly targeted based on their voting history, educational philosophy, and overall likelihood to support our candidate.

Election Day our strategy paid off... big time. Jennifer Bacon won by a landslide -- almost 9% of the vote. The people of Denver, it turned out, love Bacon.

 

 

8.9%

Ms. Bacon's margin of victory

97,751

District 4 voters reached

 

403,493

impressions made on voters

42%

Percent of the vote Won out of three candidates

 
 
 
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"Effct was an integral member of our campaign team. From building target audiences, to crafting engaging and on-message content, to adjusting strategy based on real-time data, Effct ensured our digital strategy could compete. In a competitive race, having a strong digital program was critical to our win on election night."

- Emily Elsenbast, Campaign Manager at Jennifer Bacon for Denver Kids

 
 

Want Effct to Revolutionize Your Communications Strategy?

 
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Current Partnership

 
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Flood Control District: Public Information Campaign

Effct is currently directing digital media for the Flood Control District. This government agency protects almost 3 million people and spans over 33 cities, including all of Denver. The campaign focuses on promoting the agency's work protecting people, property and the environment. In addition it highlights the agency's role in removing debris from Denver Metro Area waterways and maintaining open spaces and floodplains.

 
 

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Facebook

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Ready to Take Your Communications to the Next Level?

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